Strategy and Interfaces for ROWA B Business
Rowa B is a digital banking alternative for small businesses in Europe. It brings convenience for entrepreneurs who work with international partners. Leading the in-house team of designers and developers I delivered the first version of the web application and promo pages.
Task: design client experience for Rowa B business application MVP
Role: I took the full responsibility for ideating, strategising, defining and designing the final result. Alongside, I have managed a visual designer for producing branding, illustrator for preparing suitable materials and copywriters for describing an idea in written form.

Background

In XIXOIO I’ve been asked to create an idea and deliver a web application for digital bank. Based on experience from previous projects and research on current competion I proposed to build the product around a digital business accounts. With constraints, time limits and legal boundaries, we focused on a group of enterprises who are making international money transfers to contractors and partners abroad.

Problem

Current digital banking account products challenge their customers in three ways:

  • unnecessary hight exchange commissions,
  • fees for transactions and services,
  • the number of details needed to send the transfer

All of above points happens because when you sending transfer their several banks in the process. Each of them of them needs to take a commision and ask for details. For ROWA B Business we proposed simplification, a no-fee subscription business model and contemporary approach to development.

Solution

In the centre of the service are multi-currency accounts. To be beneficial for clients ROWA B has internal bank exchange rates. This means Czech while sending money to the German market will get the same rate banks to use to make the transaction between each other. This makes transfers cheaper compared to Czech domestic banks.

The core part of ROWA B Business is paying partners. Banks use long forms and multi-step windows. We simplified the process to three steps.

Bank accounts, cards or internal transfers can be a payment method to the partner. We proposed customers to treat partners like contact in a phone book. Both companies and individuals can be a partner in ROWA B.

Subscription business model: each month clients have defined amount of transfers. As soon the limit excided client can request additional volume by paying directly from the account.

To help businesses with paperwork we developed statements. Reports have customisation and filers.

For internal pages had been created a template for registration, verification and setting up authentication.

To speed up the development and design process I made a UI system. Each page is built out of components. We were able to shipped pages and design previews two times faster. This helped to spend more time on development and testing.

Follow ROWA B on it’s offical page. Rowa B will be launched in 2019.

Background

In XIXOIO I’ve been asked to create an idea and deliver a web application for digital bank. Based on experience from previous projects and research on current competion I proposed to build the product around a digital business accounts. With constraints, time limits and legal boundaries, we focused on a group of enterprises who are making international money transfers to contractors and partners abroad.

Problem

Current digital banking account products challenge their customers in three ways:

  • unnecessary hight exchange commissions,
  • fees for transactions and services,
  • the number of details needed to send the transfer

All of above points happens because when you sending transfer their several banks in the process. Each of them of them needs to take a commision and ask for details. For ROWA B Business we proposed simplification, a no-fee subscription business model and contemporary approach to development.

Solution

In the centre of the service are multi-currency accounts. To be beneficial for clients ROWA B has internal bank exchange rates. This means Czech while sending money to the German market will get the same rate banks to use to make the transaction between each other. This makes transfers cheaper compared to Czech domestic banks.

The core part of ROWA B Business is paying partners. Banks use long forms and multi-step windows. We simplified the process to three steps.

Bank accounts, cards or internal transfers can be a payment method to the partner. We proposed customers to treat partners like contact in a phone book. Both companies and individuals can be a partner in ROWA B.

Subscription business model: each month clients have defined amount of transfers. As soon the limit excided client can request additional volume by paying directly from the account.

To help businesses with paperwork we developed statements. Reports have customisation and filers.

For internal pages had been created a template for registration, verification and setting up authentication.

To speed up the development and design process I made a UI system. Each page is built out of components. We were able to shipped pages and design previews two times faster. This helped to spend more time on development and testing.

Follow ROWA B on it’s offical page. Rowa B will be launched in 2019.

About the project

Created in: 164 days
Art director and lead designer: Yuriy Shiryaev
Designer: Rebeca Naranjo Guzman
Illustrator: Yunjae Woo
Development team lead: Geronimo Matias