Brand for AML System
AML System is a start-up company providing verification and onboarding services for business online. AML can determine fraud risks and provide scoring for individual and corporate clients. With the in-house team, I lead we created a logotype and recognisable brand.
Task: create a professional brand image for AML online service
Role: In my responsibility was creating the logo and visual style for the brand. I have been negotiating, designing and presenting the brand image. I managed a visual designer and illustrator. When visuals have been developed I helped to structure and create guidelines.

Logotype is a bold word mark

Checkmark symbolises verification. A stands for A class service. There is balance and connection between letter’s terminals referencing technological background and decision making.

The logo can be used in different sizes. If needed only a small icon is used.

For brand materials was created a set of dynamic backgrounds in a shape of the digital wave. It is used on business cards, in presentation and in the web.

For presenting AML was developed and icon set. A familiar checkmark is hiding in icons.

For service icons have a set of changeable components. It allows building new icons fast to express new meanings and services.

All elements on a web page.

Visual style will not only help with company’s recognition among AML service providers. It also becomes a basis for the future physical and digital materials.

For AML I did research about the market and how companies are presented. I helped to assemble pages, made a logo and guided the team throw the process of creating the identity. In the end, I help with rewriting texts and points on a website.

Logotype is a bold word mark

Checkmark symbolises verification. A stands for A class service. There is balance and connection between letter’s terminals referencing technological background and decision making.

The logo can be used in different sizes. If needed only a small icon is used.

For brand materials was created a set of dynamic backgrounds in a shape of the digital wave. It is used on business cards, in presentation and in the web.

For presenting AML was developed and icon set. A familiar checkmark is hiding in icons.

For service icons have a set of changeable components. It allows building new icons fast to express new meanings and services.

All elements on a web page.

Visual style will not only help with company’s recognition among AML service providers. It also becomes a basis for the future physical and digital materials.

For AML I did research about the market and how companies are presented. I helped to assemble pages, made a logo and guided the team throw the process of creating the identity. In the end, I help with rewriting texts and points on a website.

About the project

Created in: 42 days
Art director and lead designer: Yuriy Shiryaev
Designer: Rebeca Naranjo Guzman
Illustrator: Yunjae Woo
Development team lead: Geronimo Matias