Description
Process
Fotograf photography magazine
Identity for Czech based photography magazine
TASK: create a new logotype and corporate style for photography magazine
Fotograf magazine and gallery issued with a help of Ministers of Culture of Czech Republic. I was faced with a task to redesign the logo and identity for Czech photo magazine and gallery, which will look creative, simple, contemporary, friendly and trustworthy.

fotograf logo

Logo presented as a wordmark with symbol of focus in it.

fotograf logo explained

Logo presented as a wordmark with symbol of focus in it.

Like a magazine the corporate style has a focus on the photography and art.

fotograf logo

Business cards and envelopes for any occasion and taste.

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All application follow the simple idea behind it.

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The whole stationary set – convenient, creative and unified.

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Facebook page follows the suite. Logo becomes a part of a cover image.

Receiving the task and understanding needs of project brief. Talking to the client, understanding what the client is doing and what should be done.

«Fotograf» magazine and gallery issued with a help of Ministers of Culture of ČR. The magazine is a Czech semiannual, comprehensive, periodical that publishes the work of photographers and contemporary artists working in photography and related arts.

Looking at the old logo and style. Understanding what the client liked about it.

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Starting a research of different photo magazine.

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Making a mind map. Beginning sketching ideas. «f» made of dots or playful polygon shape.

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More ideas: hands, aperture, physics, dots, brackets, door signs…

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First ideas. Reject them due to not matching a connection with photography.

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Look out for the aperture birdie. (Looking for the right shape). Aperture birdie made from 5 aperture segments.

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Idea rejected, due to lack of understanding logo’s background meaning by an audience.

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Keep looking.

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Focusing frame mark.

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Basing on a focusing mark grid designing a logomark.

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Cover and how to present pictures there. Looks clean and simple.

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Saving this option as a backup plan and keep looking for more brave and creative solution.

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Investigating theme of focus and frame.

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Here we go. Using “F” and frame together. Client approves. Now time to find the right proportions.

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Checking sizes, how it looks on the black and white background.

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Using the help of grid to define the logo size.

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Proposal rejected, because of the too complicated logotype execution.

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Receiving very detailed and helpful explanation why and what is not working. With all that important information going back to the base to rethink and try again.

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Starting with matching typography.

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After some time, the right proportions were found and the final result was born.

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Thinking about sizes and specification.

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Cover page.

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Printing final presentation to show the client and building a digital presentation.

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